The other day I saw a brand new Lays commercial featuring Mark Messier reprising his role from his late ‘90s chip campaign. And that got me thinking about how hockey has had some really great, funny ads.
Hey, as long as we’re going to be exposed to promos while we watch our respective squads beat each other up, you might as well make it fun.
So, these are the top 10 hockey commercials of all-time.
10. the russian spies

Ovi casually being reeled into the ceiling. Acting!
Those old ESPN/NHL ads were classic!
9. rookies

Sid and Nate suiting up for their first day on the job together.
The boys trying to hold it together when a customer mispronounces “jalapeño” is something straight out of Trailer Park Boys!
8. the pylons
Whoever directed this commercial deserves a raise.

Then and now- still bet you can’t eat just one!
7. the sharks are more fun at home
Masterful marketing by San Jose.
WHO used Brendan Dillon’s loofah?!
6. press conference
Have you ever heard every single hockey buzzword cliché all at once? Now you have.
Have you ever heard every single hockey buzzword cliché all at once? Now you have.
5. ovechkin's wish
Follow Ovi on his journey to achieving his childhood dream- being the world’s best pizza delivery boy.

Pizza’s here!
4. dirty hand
If you ever had the privilege to shake Mr. Hockey’s hand, i’m sure you wouldn’t wash your hands either.

The man in this commercial isn’t alone- much like when Peter Griffin refused to wash his hand after shaking hands with the Boo Berry cereal mascot.
3. boston bruins rules -- never leave early
If you read our article about the greatest hockey comebacks of all-time, you know that I never, ever leave a game early or turn off the TV before the final buzzer, no matter what the score is. And that’s why I love this ad from the Bruins.
NEVER leave the game early… because depending on the team you’re seeing, there could be flames or panthers at the bottom of the escalator!
Or, you could miss a wicked goal like this.
2. out of the blue
This Labatt’s commercial was always one of my favourites. What would I do if I found the Stanley Cup?
Here is the classic stolen Stanley Cup commercial.
A whole lot can happen out of the blue!
1. no words
Here’s a heartwarmer.
How's my taste?
Right now you’re probably thinking, “hey, Keener! What about the Out-of-Work Nike Goalies commercials?” Rumour had it that the Flyers’ goalie was Jim Carrey! You know, I didn’t like those commercials mainly because of their masks. If they wore cateye cages like most goalies, it would have made the list.
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Oh, I just looked at the topic, and you’re going to love it.