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The Unforgettable Top 10 Hockey Commercials of All Time

Let's take a walk down memory lane and check out these classic hockey commercials. Number 2 is a classic!

The other day I saw a brand new Lays commercial featuring Mark Messier reprising his role from his late ‘90s chip campaign. And that got me thinking about how hockey has had some really great, funny ads.

Hey, as long as we’re going to be exposed to promos while we watch our respective squads beat each other up, you might as well make it fun.

So, these are the top 10 hockey commercials of all-time.

10. the russian spies

This was a beauty ad for Sports Centre. It was quick, and I gotta say, Ovi has some acting chops (I’ll give Ovechkin the edge over Crosby on this one, ha ha). Also, it’s always hilarious to see hockey players doing non-hockey tasks while in full equipment.
alex ovechkin in espn's old 'russian spy' commercial for the nhl

Ovi casually being reeled into the ceiling. Acting!

Those old ESPN/NHL ads were classic!

9. rookies
I know I was just beaking Sid the Kid for his acting chops, but the charm of this ad is he’s not acting, he’s just being himself, as he and Nathan MacKinnon surprise Tim Horton’s drive-thru goers by serving them up their double-doubles (even if it’s not what they asked for).
sid and nate

Sid and Nate suiting up for their first day on the job together.

The boys trying to hold it together when a customer mispronounces “jalapeño” is something straight out of Trailer Park Boys!

8. the pylons

Mark Messier was one imposing dude back in the day, but while he looked like a no-nonsense guy, his sense of humor was off the charts. That’s why his Lays campaign hit so hard. I love when he laughs during the team rallying cry — it just breaks his tough guy persona perfectly.

Whoever directed this commercial deserves a raise.

mark messier in the modern day lays hockey commercial

Then and now- still bet you can’t eat just one!

7. the sharks are more fun at home

The San Jose Sharks had a great series of ads to rally the fans to the stands back in 2019. This one’s my favorite, but really the whole series was great.

Masterful marketing by San Jose.

WHO used Brendan Dillon’s loofah?!

6. press conference

Hockey might have more slang than any other sport. That’s why I loved this one for the NHL Network. Extra points for the Toe Blake look-alike coach.

Have you ever heard every single hockey buzzword cliché all at once? Now you have.

Have you ever heard every single hockey buzzword cliché all at once? Now you have.

5. ovechkin's wish

This one makes me laugh, and it makes me tear up a little bit at the end, too. Great concept, Papa John’s!

Follow Ovi on his journey to achieving his childhood dream- being the world’s best pizza delivery boy.

pizza

Pizza’s here!

4. dirty hand

Hockey Canada put out this howitzer of a commercial back in ‘08. It’s funny, but it doesn’t spoon feed you the joke. Beauty.

If you ever had the privilege to shake Mr. Hockey’s hand, i’m sure you wouldn’t wash your hands either.

pita

The man in this commercial isn’t alone- much like when Peter Griffin refused to wash his hand after shaking hands with the Boo Berry cereal mascot.

3. boston bruins rules -- never leave early

If you read our article about the greatest hockey comebacks of all-time, you know that I never, ever leave a game early or turn off the TV before the final buzzer, no matter what the score is. And that’s why I love this ad from the Bruins.

NEVER leave the game early… because depending on the team you’re seeing, there could be flames or panthers at the bottom of the escalator!

Or, you could miss a wicked goal like this.

2. out of the blue

This Labatt’s commercial was always one of my favourites. What would I do if I found the Stanley Cup?

Here is the classic stolen Stanley Cup commercial.

A whole lot can happen out of the blue!

1. no words

This one gets the ol’ sprinkler system going. It’s incredible to me how powerful this ad is, and it’s only 30 seconds long. For that, it’s my number one hockey ad of all-time.

Here’s a heartwarmer.

How's my taste?

Right now you’re probably thinking, “hey, Keener! What about the Out-of-Work Nike Goalies commercials?” Rumour had it that the Flyers’ goalie was Jim Carrey! You know, I didn’t like those commercials mainly because of their masks. If they wore cateye cages like most goalies, it would have made the list.

Every Friday I bust down your door (read: email) with silly, salty, and serious thoughts on hockey jerseys and hockey culture. And you can join in the fun by signing up for the 4 Shots With Keener Newsletter.

So, sign up now, and I’ll see you next week!

Oh, I just looked at the topic, and you’re going to love it.

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Chris “Keener” Dougherty started customizing jerseys when he was 11. Over the next 20 years, Keener honed his craft to become a world-class customizer and leading expert on premium jersey customization.

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