The Ultimate Guide

TO BUYING JERSEYS

FOR YOUR HOCKEY TEAM

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  • 1

    CHOOSE THE RIGHT
    JERSEYS FOR YOUR
    BUDGET AND YOUR TEAM

  • 2

    JERSEY OPTIONS
    STOCK VS. CUSTOM
    JERSEYS

  • 3

    ADDING PERSONALITY
    TO YOUR JERSEY

  • 4

    TIMELINES:
    ORDER TO DELIVERY

  • 5

    TAPED-UP NUMBERS
    ARE NOT IN VOGUE

  • 6

    ART WORK
    AND LOGOS

  • 7

    HANDSEWN JERSEY
    CUSTOMIZATION TAKES
    TIME

  • 8

    COMMON QUESTIONS
    & MISTAKES TO AVOID

  • 9

    GET READY TO ORDER
    LIKE A BOSS!

1 | CHOOSING THE RIGHT JERSEY

Like all general managers, you must build your championship team jerseys on a budget. Some budgets are high, some are low. You need to find the right jersey that fits your budget. Knowing how much you have to spend will help you narrow your focus and save you time.

If you know how much you can spend, you can literally ask your provider to provide you with the best options for that price range.

Be upfront. Tell your supplier how much you have to spend so they can get you a quote that fits your pocketbook quickly. No sense getting a quote for a Ferrari when you have a budget for a Honda.

1 | CHOOSING THE RIGHT JERSEY

How Much…

TO SPEND ON A JERSEY DEPENDS ON SEVERAL FACTORS:

Who is paying for them? The team or the individual players/parents? Do you buy them every year?

How long do you need them to last? (i.e for a tournament or regular season play)

How competitive is the league?

League regulations

Personal preference and/or team aspirations

These are just a few considerations, there are many more. The point is, start off by setting your budget.

For JERSEYS?

We got asked every day, how much for a jersey. The answer is… it depeneds. Jerseys fall into three board price categories(including customization):

Low Cost $15-$40
Mid Cost
Mid Cost

1 | CHOOSING THE RIGHT JERSEY

Construction

Most jerseys are made out of 100% polyester. From there, jerseys come in a lightweight (‘practice jersey), mid-weight, pro-weight.

Higher quality jerseys will have reinforced shoulders and/or elbows. This means manufacturers have inserted an additional layer of fabric on these high impact areas.

2 | JERSEY OPTIONS: STOCK VS. CUSTOM

Stock Jerseys

Are jerseys that manufacturers make in bulk and you can order them off-the-shelf. Blank stock jerseys can be available quickly depending on urgency and stock levels. Until recently, stock jersey colour options were limited to basic colours, black, white, blue, red etc. Nowadays, clients have dozens of stock styles and colours from which to choose!

Fully sublimated jersey

Custom Jerseys

Are designed and sewn completely from scratch and come in two types: 1. Custom ‘Cut and Sew’ or 2. Custom Sublimation.

Custom cut and Sewn Jersey

2 | JERSEY OPTIONS: STOCK VS. CUSTOM

Sublimation

A popular technique which gives you the ability to incorporate virtually any design or colour combination into a jersey. We’ve all seen these jerseys – Don Cherry jacket-jerseys, Tuxedos, Batman jerseys, etc. Designs range from zany to creative to subtle and simple. The process involves transferring colours onto white polyester fabrics.

One awesome advantage with sublimation: All the logos and numbers are included in the cost. Adding names usually will cost $4-$5 extra per jersey.

Custom Cut & Sew

Jerseys made from scratch based on your colours and your preferred striping pattern.

Cut & Sew jerseys usually cost more than sublimated jerseys because you need to add customization – cresting, names, numbers, separately.

In short, stock jerseys are great because they are low cost, come in a variety of colours and can be made quickly.

Custom jerseys are great because you literally design them from scratch and bring out the personality of your team. Custom jerseys tend to cost more and you will wait longer but as they say ‘good things come to those who wait.

Jerseys are also
referred to as Sweaters
or Tarps!

2 | JERSEY OPTIONS: STOCK VS. CUSTOM

Stock Cut & Sew Sublimation
Reorder Minimums No Minimum 6 No Minimum
Style and Colour Options Lots available but Limited Unlimited Unlimited
Timelines 3 weeks or sooner 4-5 weeks 4-5 weeks
Cost Low Mid-High Mid-High

3 | ADDING PERSONALITY TO YOUR JERSEY

We LOVE personalizing Jerseys!

It’s what we do best and it’s the most fun. This is your chance to have a big impact and truly bring out the personality of your team!

Do you want your crest to have lots of colours or keep it simple? What type of font fits your team personality? Do you want numbers or names sewn on like the pros?

Jersey Customization options, also known as ‘cresting options’, ‘decoration’, are like options on your car. Do you want the base package or the deluxe version?

Starting at the top, most professional hockey teams go with Pro Twill stitched fabric numbers sewn on the jerseys and all crests are embroidered. Some pro teams have introduced even more advanced textures but we’ll leave that with the pros for now.

CRESTING OPTIONS FOR YOUR LOGO

Logos are typically found on the front chest and shoulders. However, they can be placed on sleeves, bottom hems, and upper chest areas (check out the European jerseys if you want to see how many areas on the jersey logos can be placed!).

3 | ADDING PERSONALITY TO YOUR JERSEY

Cresting Options

Embroidered crests – Most expensive and most professional looking. The entire crest is stitched or layered with Twill fabric. Costs will depend on a) stitch count (how many stitches are used) b) number of crests ordered.

Sublimation to Pro Twill patch – Our most popular crest application. It is popular for logos with multiple colours and the cost can be 50% of an embroidered crest. Your logo is heat transferred on to a white twill fabric and sewn to the jersey for a professional feel!

Silk Screening – Usually the lowest cost option – in particular for logos with one or two colours. Often a preferred option for large volume orders (over 50 jerseys)

Front Lettering – When teams opt for their club names or initials on the front of the sweater it can be pretty vintage look. Front lettering can be applied with vinyl heat press (screen printing) or Pro Twill.

Embroidered
Sublimated to Pro Twill

Silk Screen
Front Lettering

3 | ADDING PERSONALITY TO YOUR JERSEY

Numbers & Names

Every player loves having their own number and, when possible, their name on the jersey.

When adding names and numbers there are two types of applications:

Vinyl Heat Press – low-cost option. Best used if you are looking to save money or if you want a lightweight jersey. Note: some suppliers may ‘screen print’ your numbers on the jersey instead of using vinyl heat press. Often it depends on which process they are more familiar with.

Pro Twill Stitched – Twill is what the pros wear. You will pay a bit more for ‘sewn on’ numbers but to feel what the pros wear is often worth it.

Vinyl pressed on numbers
Pro twill stitched on numbers

3 | ADDING PERSONALITY TO YOUR JERSEY

Player Numbers

Fonts add personality to your jersey. It’s fun to check out NHL team fonts and ask to match those fonts! Most suppliers default to a standard block font. If you look at the pros virtually every NHL team has a specific font that they use for their team; it gives their jerseys a unique look.

By adding ‘layers’ of twill you can enhance the look and feel (and cost) of your jersey. For example, the Los Angeles Kings add character to their fonts by using a two-layer (two colour) number. They go a step further by making the second layer a Glitter twill which sparkles in the light!

3 | ADDING PERSONALITY TO YOUR JERSEY

Player Names

When adding names to your jerseys ensure you DOUBLE check spelling. This is key and is part of our Ultimate Guide for Buying Team Hockey Jerseys Checklist.

Many club team jerseys require that names be placed on a name bar so they can be removed at the end of the season. If you need to remove the name bars, be sure to tell your supplier so they apply the name bar in such a way to make it easy to remove.

If your supplier does not have an online form to submit player information (sizes, numbers, names) be sure to send your player information electronically.

Sending your information electronically ensures you have a record of the information you provided (in case there are questions about your order later). When sending always send in MS Excel format.

Sending as a text or taking a photo of a list on a napkin opens the door for errors. Also, sending in several versions of your order is going to increase the chance for errors. If you’ve made changes, ask for a final list from your supplier to ensure they have prepared it correctly.

4 | TIMELINES: ORDER TO DELIVERY

Custom team jerseys take time to create.
Consider the following order timeline:

  • 1-2 weeks to get the team on board with colours, styles and budget.
  • 1-2 weeks to get your order in place with your supplier (exchange ideas, mockups, etc)
  • Production timelines are typically 3-4 weeks for stock jerseys and 6-8 weeks for custom ‘cut and sew’ or custom sublimation jerseys (usually from the date of deposit and/ or artwork approval).
  • Requirements will vary from supplier to supplier.

4 | TIMELINES: ORDER TO DELIVERY

Timelines will vary depending on the time of year. Busy seasons (fall and spring) take longer than orders placed in the off-seasons (Jan/Feb or July).

It is very important that you communicate when you need the jerseys in-hand. Even if you are ordering well ahead of schedule.

Have a contingency plan. Let’s face it, even the best-laid plans can go array. Make sure you have a fall back option in case there is an event that there is a delay or problem (ie major snow storm).

5 | TAPED-UP NUMBERS ARE NOT IN VOGUE

Need a Number?

Not so long ago leagues allowed players to change numbers with stick tape numbers. For most leagues, that’s no longer allowed. Need a number on a jersey? Bring it to your supplier and ask them to apply a number (phone first, some suppliers are not able to do this in-house).

6 | ART WORK AND LOGOS

Let the Magic Begin

Do you have a logo? If ‘yes’ is your logo available in a high-resolution digital file format?

You will need it in high-resolution format. High-resolution Vector format allows for the logo to scale (print in large size while keeping the image crisp/sharp).

If your logo is not high resolution, that should not be a problem, most suppliers will ‘vectorize’ it for you (Make it high resolution). Standard accepted file types: .ai, .eps, .pdf.

6 | ART WORK AND LOGOS

Logo Design

Don’t have a logo? No problem. Here are some great ways to get a logo for our team:

  1. Search the internet (duh!) sounds simple, yes but there is a great way to do it. Take your team name and add the word ‘logo’ then click on IMAGEs above the search field. For example, an obscure name ‘ice dogs logos’ will turn up thousands of logos. Most teams can take an existing logo and repurpose it or make minor edits and whola! Quick team logo!
  2. Create a logo from scratch. We do this every day at Keener Jerseys. It’s a lot of fun to create your vision.
  3. Hire a designer. There are plenty of designers or consider using an online logo design service, for example, Vistaprint.ca, 99designs.com, Fiverr.com.
  4. Ask a teammate! Graphic designers are everywhere these days and some may be on your team.

7 | HANDSEWN JERSEY CUSTOMIZATION

Bespoke Quality

Keener has built a professional production team that is focused on making your jerseys the best in the game. We’ve hand drawn every NHL team’s on-ice font from each era to give our clients the closest feeling to being a pro as possible!

Each jersey is hand sewn specially for you and your team. Being that your jerseys are custom made, be sure to allow for the time, as outlined in section 4. Timelines: Order to delivery.

8 | COMMON QUESTIONS & MISTAKES TO AVOID

Leave Nothing to Chance!

Print off our checklist and feel confident you’ve nailed it!

The Ultimate Jersey Checklist

9 | GET READY TO ORDER

You Are Ready!

If we had a Keener Jerseys Certified Jersey Buyer certificate we’d give it to you!

Remember ordering jerseys should be fun. You are creating the image that will define your team for years to come. Your players will thank you for it.

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