How the orange jersey project began

The Orange Jersey Project started as a single jersey. Keener Jerseys thought of raffling off a jersey to help Carey Price raise money for the Orange Shirt Society and raise awareness of Indian Residential Schools and the harmful impact they left on Indigenous children and families in Canada.

Keener and Carey reached out to Laio Hyrcha – Executive Director of the Orange Shirt Society to discuss an auction. From there and thanks to our Premier Sponsor the Canadian Tire Foundation, the idea of the Orange Jersey Project was born, bringing to life the opportunity to raise awareness by turning the jersey into an educational component.

providing 10,000 practice jerseys to youth Hockey Players

It starts with the question, “coach, why are we wearing orange practice jerseys” but, it’s much larger than that. Through the power of sports, we can all come together to help build a stronger path toward Truth and Reconciliation with Indigenous Peoples.

Additionally, there is a QR Code on each jersey that links to an online curriculum for learning and sharing (known as an LMS or learning management system). Each athlete and team which participates will complete this LMS in advance of receiving their jerseys to encourage learning, engagement, sharing and activities.

Quick Project FAQ

Frequently Asked Questions & Our Answers

To help build a stronger path toward Truth & Reconciliation. Together, we can help our young Canadian athletes learn about the history of the Indian Residential School System and actively participate in reconciliation between Indigenous and non-Indigenous peoples in Canada.

Coaches can register their youth sports team and request jerseys. You can sign up at

Building the path towards truth and reconciliation

In February of 2022, the project launched! Building a stronger path toward Truth & Reconciliation began with phase 1 being delivered to hundreds of youth hockey teams during the hockey season. Later this year, football and soccer will also launch, with another rollout of Hockey thereafter.

Do you know of any youth hockey teams that would be interested in participating in the Orange Jersey Project? Visit or e-mail Melissa Lundy at to get involved!

Follow the project on Facebook and Instagram for more information.

signed carey price orange jersey project jersey

A signed Carey Price Orange Jersey Project jersey framed.

keener jerseys jersey club logo


Big fan of jerseys? Everything you need to know plus much more is right here. To find out what’s happening in the club, join for FREE today!


"*" indicates required fields

Jersey Club
This field is for validation purposes and should be left unchanged.

your Jersey Your Way!

Forms are boring, jersey customizing is not. Browse through our jersey builder to find the right custom jersey for you. Find Your Jersey Here


"*" indicates required fields

How can we help your team?*

Due to high demands we have come to the conclusion that we will be putting a pause on NHL fan jersey customization for the 2022 season. Thank you for your support and understanding.

This field is for validation purposes and should be left unchanged.